We use cloud based servers hosted by third party service providers (which may be located outside the EEA) to collect site traffic information.
ON THIS WEBSITE WE USE:
These cookies are required for basic site functionality and are therefore always enabled. For instance when you exit our cookie banner a cookie is dropped on your device reminding your browser not to re-serve this pop-up box when you later visit this site
We use a third-party web analytics tool to collect information about how visitors use and interact with our site. The cookies collect information about
- the number of visitors to our site,
- the pages or content with the most traffic,
- approximately where in the world you are visiting the site from; and
- how you have found our site e.g. from a direct search; link on a third-party site; or link in one of our emails.
We use this information to help improve the site, for instance by prioritizing updates of the most read content or the most used functionality.
If we are working on updates to our site we occasionally display original content to some visitors and updated content to other visitors to help us asses which version best optimizes user experience. When we do this, we drop a cookie on your device to remember which version of the page you were served.
Social media cookies and media networks cookies
Sometimes we pair up with social media partners such as Facebook, Google and LinkedIn or with online advertising platforms such as Mindshare who drop cookies on your device when you visit our site in order to remember that you have looked at our site/expressed an interest in our products (“Third-party cookies”). This means that when you later visit these third party sites, or visit a site which has agreed to host adverts for our online advertising platform, the adverts displayed to you are more tailored to your apparent interests. If you click on these adverts they will re-direct you back to our site.
Our third-party partners may pass us information about the total number of views, shares, and click-throughs these adverts have received.
In order to see how successfully our marketing campaigns or other website goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button on our website or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms).